SEO -Search Engine Optimization

We all have heard this term SEO in the field of internet Marketing.Lot has changed in these past few years about Search engines and Now-a-days we have a better One than we had just 5 years ago. SEO actually Involves the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.

All major search engines such as Google,Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Payment isn’t involved, as it is with paid search ads. It is also the process of affecting the visibility of a website or a web page in a search engine's"natural" or un-paid ("organic")search results. In general, more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including Data search,image search,local search,video search,academic search,news search and verification . .As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content,HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Promoting a site to increase the number ofbacklinks, or inbound links, is Just another SEO tactic.

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page ofa search engine(SERP) -- including Google, Bing, Yahoo and other search engines.SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

It is common practice forInternet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in the search engine results pages.I guess we could end the explanation there ...... But it doesn't feel sufficient. Even for a quick FAQ. I think to explain what SEO is today,we need to examine it through the lens of how it has changed. And perhaps outline exactly what SEO is not.

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